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Geek the Library
OCLC receives additional funding for U.S. public library awareness campaign; Geek the Library reaches 24 states
OCLC’s Geek the Library community awareness campaign, piloted in 2009 and 2010 and now available to all U.S. public libraries, has received an additional grant from the Bill & Melinda Gates Foundation. The supplementary $726,000 provides ongoing campaign materials and field support for libraries currently running the campaign, and allows OCLC to work with additional public libraries that sign up by March 31, 2012. Funding ensures that participating libraries can use the campaign to reach their local communities through June 2013.
Geek the Library awareness campaign increases library visibility and support among residents in pilot communities
Geek the Library, a community awareness campaign designed to highlight the value of public libraries and inform the public about critical library funding issues, positively changed community perceptions about libraries in a pilot, according to a new OCLC membership report. The report, Geek the Library: A Community Awareness Campaign www.oclc.org/reports/geekthelibrary.htm, offers a comprehensive overview of the pilot campaign completed in 2010.