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~ Easy-to-Use Online Marketing Tool Designed to Help Libraries Create,
Deliver and Measure Promotional Campaigns ~

IPSWICH, Mass. — July 10, 2012 — EBSCO Publishing and the creators of the readers’ advisory service, NoveList® announce the launch of LibraryAware™, a new online marketing program designed to meet the growing needs of libraries to create, deliver and measure promotional messages that extend outreach into communities and bring patrons into libraries.