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EBSCO Information Services Provides Expert Marketing Information Through AMA Marketing Watch


By LMcEvoy - Posted on 06 June 2013

There is a new resource for marketing professionals from EBSCO Information Services. Created with the American Marketing Association, AMA Marketing Watch provides information on best practices and reports that have 'Key Takeaways' on a number of key topics.

The release is available on the EBSCO website at: http://www.ebscohost.com/newsroom/stories/ebsco-information-services-pro... or at: http://www.prweb.com/releases/AMA/MarketWatch/prweb10807069.htm

EBSCO Information Services Provides Expert Marketing Information Through AMA Marketing Watch
~ Resource Gives Marketing Professionals Easy Access
to Marketing Research and Analysis ~

IPSWICH, Mass. — June 6, 2013 — Marketing professionals now have access to the latest insights from marketing thought leaders through AMA Marketing Watch™ from EBSCO Information Services. Created with the guidance of experts at the American Marketing Association, the continually updated resource provides information on best practices and contains concise summaries of each topic.

Each of the 30 reports in AMA Marketing Watch allow users to quickly find answers to marketing questions through highlighted ‘Key Takeaways,’ a concise analysis of the topic and links for further reading and insights from the American Marketing Association. The reports allow readers to acquire in-depth information on important topics such as:

• Advertising
• Branding
• Customer Relationships
• Demand Generation
• Gaming
• Green Marketing
• Loyalty
• Marketing Research
• Mobile
• Relationship Management
• SEO
• Social Media
• Viral Marketing
• Word-of-Mouth Marketing

AMA Marketing Watch can be integrated into widely used systems, including portals and SharePoint, to bring the latest marketing information into every day workflow. For more information, visit http://www.ebscohost.com/academic/ama-marketing-watch.

About EBSCO Information Services
EBSCO Information Services (EBSCO) is the world’s premier database and e-book aggregator and subscription service provider serving the content needs of academic institutions, corporations, associations and organizations of all types. EBSCO offers a suite of more than 375 full-text and secondary research databases plus more than 380,000 e-books and subscription management services for 355,000 e-journals and e-journal packages providing content from tens of thousands of full-text journals, magazines, books, monographs, reports and various other publication types from renowned publishers. Databases provide information for areas ranging from research & development and corporate learning to departmental and industry-specific topics. EBSCO’s product lines include proprietary databases such as: Business Source® Corporate Plus™, Academic Search® R&D, Energy & Power Source™, Sustainability Reference Center™, and Biomedical Reference Collection™, as well as dozens of leading licensed databases. Databases are powered by EBSCOhost®, the most-used for-fee electronic resource in libraries around the world and may be integrated into corporate intranets and applications and used via mobile devices. EBSCO is also the provider of EBSCO Discovery Service™ (EDS), which provides each institution with a fast, single search box for its entire collection, offering deeper indexing and more full-text searching of journals and magazines than any other discovery service and EBSCONET®, EBSCO’s total e-resource management system. For more information, visit the EBSCO website at: www.ebsco.com. EBSCO is a division of EBSCO Industries Inc., one of the largest privately held companies in the United States.
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For more information, please contact:
Kathleen McEvoy
Vice President of Communications
(800) 653-2726 ext. 2594
kmcevoy@ebsco.com