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EBSCO Now a Direct Sales Partner for Journals from MA Healthcare

EBSCO Now a Direct Sales Partner for Nursing and Medical Education Journals from MA Healthcare
~ MA Healthcare Will Participate in EBSCO’s Newly Expanded Sales Distribution Program ~

IPSWICH, Mass. — May 14, 2015 — EBSCO Information Services (EBSCO) and MA Healthcare are expanding their relationship in an effort to further promote visibility and adoption of the top nursing, midwifery and healthcare journals. While MA Healthcare journals have previously been available from EBSCO via its subscription services, EBSCO is now acting as a sales agent for MA Healthcare.

Long known as both a subscription agency and a database vendor, EBSCO has pooled the resources from both areas and now offers selected publishers truly expanded worldwide sales and marketing efforts as part of a new program. The list of publisher partners in this program is limited.

MA Healthcare is an established provider of nursing and medical education, printed resources, conferences and websites for professionals at all levels of health services. MA Healthcare journals are renowned for their quality peer-reviewed clinical and professional content, as well as their currency, clarity and accessibility, including: British Journal of Nursing, British Journal of Midwifery and British Journal of Community Nursing.

These journals are indexed in a number of EBSCO databases, and the two organizations are maximizing technology to ensure the best possible linking between EBSCO’s hosted indexes (e.g., Academic Search ™, CINAHL® , MEDLINE™, etc.), and the MA Healthcare e-journal platform for mutual customers. Mutual customers will also experience enhanced linking via EBSCO Discovery Service™, as well as via EBSCO’s point-of-care products (e.g., DynaMed™).

Sam Brooks, an EBSCO Executive Vice President says: “By having EBSCO sell these important healthcare journals, more institutions worldwide are able to learn the benefits of subscribing electronically”

Ben Allen, MA Healthcare’s Chief Executive Officer says: “This is a very exciting partnership for MA Healthcare. Working with EBSCO’s worldwide network of over 600 sales agents we are now able to more effectively disseminate our high quality peer-reviewed healthcare content to a much larger global audience.”

About MA Healthcare
MA Healthcare, part of Mark Allen Group, is a leading publisher of nursing and medical information. It publishes 29 peer-reviewed journals for healthcare professionals working in nursing, midwifery, hospital and emergency medicine, allied health, health economics and animal health. Its publications include, British Journal of Nursing, British Journal of Midwifery, British Journal of Hospital Medicine, International Journal of Palliative Nursing, International Journal of Therapy & Rehabilitation and Journal of Wound Care. Its renowned nursing e-collection, internurse, includes the content from 18 journals covering all areas of specialist nursing, MA Healthcare’s content is available on its e-journal platform, magonlinelibrary.com, powered by Atypon’s Literatum platform.

About EBSCO Health
EBSCO Health, part of EBSCO Information Services, is a leading provider of clinical decision support solutions, healthcare business intelligence, and medical research information for the healthcare industry. EBSCO Health users include professionals in medicine, nursing, and allied health. Flagship products include CINAHL®, DynaMed™, Nursing Reference Center™, clinical e-books and e-journals, EBSCO Discovery Service™, licensed databases (such as MEDLINE®), plus EBSCONET®. EBSCO databases are powered by EBSCOhost®, the electronic resource favored by libraries around the world.

About EBSCO Information Services
EBSCO Information Services (EBSCO) is the leading discovery service provider for libraries worldwide with more than 8,000 discovery customers in over 100 countries. EBSCO Discovery Service™ (EDS) provides each institution with a comprehensive, single search box for its entire collection, offering unparalleled relevance ranking quality and extensive customization. EBSCO is also the preeminent provider of online research content for libraries, including hundreds of research databases, historical archives, point-of-care medical reference, and corporate learning tools serving millions of end users at tens of thousands of institutions. EBSCO is the leading provider of electronic journals & books for libraries, with subscription management for more than 360,000 serials, including more than 57,000 e-journals, as well as online access to more than 700,000 e-books. For more information, visit the EBSCO website at: www.ebsco.com. EBSCO Information Services is a division of EBSCO Industries Inc., a family owned company since 1944.

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For more information, please contact:
Kathleen McEvoy
Vice President of Communications
(800) 653-2726 ext. 2594
[email protected]

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