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Wolper Information Services Unveils New Website, Launches Blog
Wolper’s Web Presence Now Accompanied by Social Media Outreach
EASTON, PA (May 30, 2012) – Content was appropriately the headliner today as a leading solutions provider in the information management industry, Wolper Information Services, launched its new online presence with a redesigned website, a new blog, and an emphasis on social media.
The new website aims to provide the perfect balance of ease-of-use with a content-rich experience all the while maintaining aesthetic appeal. The new Wolper.com follows on the heels of last year’s re-launch of Wolper’s proprietary custom, cloud-based account management system, WOLPERweb®, which was named a finalist by KMWorld magazine for the KM Promise Award and launched Wolper onto the EContent 100 list of “companies that matter most in the digital content industry.”
“Our new website is in line with Wolper’s tradition of smart, tech-savvy, customer-focused design,” said Susan Wolper, President and CEO of Wolper Information Services. “Most impressively, this site has been created around the idea of solutions to real-world challenges in this fast-changing information marketplace. That’s what we provide and this site conveys it more completely and dynamically.”
“Our old website was more of an online brochure. Though it told the Wolper story, it wasn’t nearly as content-rich,” Didi Yunginger, Wolper’s Chief Marketing Officer, commented. “This new site provides some valuable, even vendor-neutral resources for information professionals and others looking to better understand and manage the needs around organizational content assets, including an extensive, curated list of Useful Links. It also gives visitors an opportunity to engage with us, which really is what websites in 2012 should be. This website simply reiterates our ‘High Tech-High Touch’, customer-centric philosophy.”
With the web site re-launch, Wolper rolls out its blog Insight and Outlook, www.wolper.com/blog, which is a collaborative effort by Wolper’s entire leadership team, with weekly posts on trends and topics of interest in the information and publishing industries, the library profession, and the digital technology sphere.
The website and integrated blog will be at the hub of a complete social marketing program, including a presence on Twitter, Facebook and LinkedIn, initially.
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About Wolper Information Services
For more than 35 years, Wolper has been a one-stop information management resource and the only 100% woman-owned business in the industry. The company provides selection, service and savings to corporate, academic, research, medical, government, public and consortia customers. Wolper’s High Tech, High Touch® approach delivers the perfect balance of next-generation technology and time-proven, personalized service. Besides serials, Wolper also handles books and e-books, print and electronic, domestic and foreign, site licenses, ERM and other information solutions. In 2011-12, Wolper was named to the EContent 100 list of “companies that matter most in the digital content industry” and Wolper’s proprietary, custom, cloud-based content management software was a finalist for the KMWorld Magazine KM Promise Award. Wolper also received the Bronze Award for Front-Line Customer Service Team of the Year from the 2012 Stevie Awards. Learn more at www.wolper.com. (See the Useful Links mentioned in this press release at www.wolper.com/infonews/useful-links/ .)