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OCLC releases new membership research report: Seeking Synchronicity: Revelations and Recommendations for Virtual Reference


DUBLIN, Ohio, USA, July 18, 2011—A ground-breaking membership report from OCLC Research suggests that by transforming virtual reference (VR) service encounters into relationship-building opportunities, librarians can better leverage the positive feelings people have for libraries. This is critically important in a crowded online space where the biggest players often don’t have the unique experience and specific strengths offered by librarians.

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