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Information Today Mobilizes with Mosio’s MobileMicro for Internet Librarian 2009

Contact: Jamieson Chandler
[email protected]
(415) 517-1707

Mosio's Text a Librarian to Power Mobile Information for Conference Attendees

San Francisco, CA – Information Today is partnering with Mosio to maximize attendee experience by offering mobile information at Internet Librarian 2009, North America's largest technology conference and exhibition for Librarians and Information Managers.

Attendees can access Internet Librarian Mobile, a mobile-optimized site containing daily programming, conference tracks and the speakers list, plus quick links to the official #IL2009 Twitter hashtag and the Internet Librarian wiki. The conference's "mobile microsite" is accessible via any web-enabled mobile device, making it available and user-friendly to as many attendees as possible. Utilizing the mobile web, there is no application to download or install.

"There's been so much discussion recently about how libraries need to go to where the users are, develop and deliver services in micro-formats, take the library mobile. We've been covering it in Computers in Libraries magazine and it's a topic on the program at Internet Librarian. Thanks to our partnership with Mosio, I'm glad to say we're going to get to give attendees in Monterey a feeling for how it can apply in a real-life setting, by taking our own thick program, micro." said Dick Kaser, Information Today's VP of Content.

Launched in January 2009 and carrier-approved on over 260 million U.S. mobile phones, Mosio's Text a Librarian enables libraries to easily implement mobile text messaging to reference and patron services. Patrons text questions to libraries from their mobile devices, and librarians respond by typing answers on a secure website. The service is now being used in nearly 100 public and academic libraries across the country. Internet Librarian Mobile was built using Mosio's MobileMicro, an upcoming feature of Text a librarian, enabling librarians to create quick and simple information pages optimized for the mobile web.

"The need for mobility is creating an interesting conundrum," said Noel Chandler, Mosio CEO and Co-Founder. "There is pressure to be relevant to the rapidly growing population of mobile information seekers, but the development and maintenance of mobile apps is too time-intensive and cost-prohibitive for many organizations. In addition, discovery of apps by users still presents a challenge. We created the MobileMicro feature to make it simple for libraries using our Text a Librarian service to have an easily-accessible mobile presence without the costs and resources required for effective mobile app development."

Internet Librarian Mobile is the first mobile microsite built using Text a Librarian’s MobileMicro feature. To access the site, attendees text message the word INTLIB to 66746 from any web-enabled phone. Mosio will be using feedback from Information Today and conference attendees to improve the feature, currently in alpha stages of development. Beta launch of MobileMicro is scheduled for late fall 2009, adding it to the growing list of Text a Librarian features, which includes RefStart - a web-based reference application giving librarians customizable one-click access to reference tools, search, web 2.0 sites and popular social networks.

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About Mosio's Text a Librarian
Accessible by over 260 million U.S. mobile phones, Text a Librarian is a mobile reference service technology developed specifically for libraries. Built on Mosio's award-winning mobile questions and answers platform, Text a Librarian enables libraries to reach more patrons on the go through their mobile phones. For more information regarding Text a Librarian, please visit www.textalibrarian.com.

About Information Today, Inc.
Information Today, Inc. (ITI) is a leading publisher and conference organizer in the field of technology and technology applications in today’s enterprise. Information Today publications include Streaming Media magazine, CRM magazine, KMWorld magazine, Database Trends and Applications magazine, EventDV magazine, and EContent magazine. ITI’s annual conferences include Enterprise Search Summit, Streaming Media East/West, WebSearch University, and SpeechTEK. Website: www.infotoday.com

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