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Amigos Library Services offers Marketing College Series

DALLAS, Texas, July 21, 2008 – Amigos Library Services, Inc. is pleased to announce a new continuing education course series on marketing in libraries. The Marketing College Series, taught by library consultants Lou Wetherbee and Susan Loving as part of Amigos’ ongoing partnership with Wetherbee & Associates, will be held this fall in Dallas. The course series is for library managers, directors, and marketing staff.

“Marketing shows as a high priority in discussions and surveys with Amigos members,” says Laura Kimberly, Amigos Continuing Education Services Manager. “This series is a great opportunity for Amigos members to work with one of the premier consultants with this level of expertise,” she continues.

Course participants will attend three sessions—Marketing My Library 101, 201, and 301, held September 10, October 8, and November 12. Sessions will concentrate on client identity, feedback tools, and product and service offerings. “Whether you have already developed ideas and tried several strategies or are just beginning to consider your first steps, the Marketing College is a superb way to build and hone skills,” says Wetherbee. Upon completion, participants will have a practicable toolkit, knowledge of fundamental concepts in marketing, and hands-on experience building effective marketing programs for their library users. “Participants can expect to pitch in and experiment with hands-on techniques to take home and use at once,” says Wetherbee.

Wetherbee and Loving will hold email follow-up sessions with course participants between on-site meetings. Course materials will keep participants energized and motivated after the series ends.

For more information about this and other training opportunities, visit www.amigos.org/learning/calendar/ or contact Chris Brown, [email protected],
1-800-843-8482, ext. 2829.

About Amigos Library Services, Inc.
A not-for-profit, membership-based organization, Amigos Library Services (www.amigos.org) is one of the largest library service networks in the nation, consisting of over 750 libraries and cultural heritage institutions, located primarily in the southwestern United States. Amigos members utilize a comprehensive array of services including cataloging and resource sharing, electronic information resources, preservation and digital imaging, consulting, and training.

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