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ALA Brings Advocacy Presence to REFORMA National Conference

ALA's Advocacy Institute, entitled "Making our Voices Heard," will take
place from 1 to 5 p.m. on Thursday, Sept. 18. The workshop will offer
advocacy essentials such as message development and coalition building
and offers a valuable opportunity to network and share ideas with
library advocates who work to meet the information needs of the Latino
community. Attendees will leave with the tools necessary to become
better advocates for their bilingual and multicultural communities and
campuses. Guest speakers will include Mario Ascencio, immediate
past-president of REFORMA and Jim Rettig, 2008-2009 ALA president.

"We are excited to offer the Institute at the REFORMA conference to
provide resources and information for library stakeholders advocating on
behalf of Latino and the Spanish-speaking members of our communities,"
said Carol Brey-Casiano, Conference Planning Committee co-chair and ALA
Advocacy Committee chair.

In addition to the Institute, 2008-2009 ALA President-Elect Dr. Camila
A. Alire will present "Adelante! Library Services for Your Latino
Communities." The pre-conference session from 9 a.m. to 5 p.m. on Sept.
17 will focus on marketing.

Established in 1971 as an affiliate of the ALA, REFORMA has actively
sought to promote the development of library collections to include
Spanish-language and Latino oriented materials; the recruitment of more
bilingual and bicultural library professionals and support staff; the
development of library services and programs that meet the needs of the
Latino community; the establishment of a national information and
support network among individuals who share our goals; the education of
the U.S. Latino population with regard to the availability and types of
library services; and lobbying efforts to preserve existing library
resource centers serving the interests of Latinos.

Hosted in a city that boasts the largest international border community
in the world, the 3rd National REFORMA Conference will allow attendees
to share their knowledge, know-how and passion for excellence in serving
the needs of Latinos and the Spanish-speaking.

For more information on the National Conference and to register, please


Jaclyn Finneke, Communications Specialist
Office for Library Advocacy
American Library Association
50 E. Huron Street, Chicago, IL 60611
312.280.2428; 800.545.2433, x2428
[email protected]

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