Description for image 1

Thomas Nelson Selects Ingram Digital’s Content Solutions

LA VERGNE, TN – Ingram Digital, an Ingram Content company, announced
today that Thomas Nelson, the world's largest Christian publisher and 6th
largest trade publisher, has signed a multi-year contract for the
CoreSource digital content platform and Ingram Digital’s Search and
Discover services.

Under the agreement, thousands of Thomas Nelson titles will be widely
available as digital content for delivery to Thomas Nelson’s digital
supply chain and for marketing and promotional purposes to help drive both
print and digital sales through all of its trade and specialty sales
channels.

Ingram Digital will manage and distribute Thomas Nelson titles through
CoreSource, its secure, hosted digital asset management system. Thomas
Nelson will be able to effectively syndicate its digital content to
downstream business partners, including brick-and-mortar retailers,
e-tailers and printers, through this platform. CoreSource will also
support Thomas Nelson’s mission of environmental responsibility by
embracing digital technologies. Nelson’s new environmental plan and
paper policy was developed in consultation with The Green Press Initiative
and announced earlier this year.

Thomas Nelson will leverage the Ingram Digital Search and Discover
platform, which enables new marketing and promotional placement of “see
inside the book” and “find inside the book” features. This platform
provides full-text discoverability, helping drive print sales and long tail
revenue opportunities. The Search and Discover service includes a state of
the art widget that enables the placement of content on social networking
sites, blogs, and author’s websites, giving Thomas Nelson a strong set
of viral marketing capabilities.

“Ingram Digital is committed to powering digital strategies for
publishers,” commented Tyler Ruse, Vice President and General Manager of
Content Solutions. “This long term partnership is a great example of how
CoreSource and Search and Discover enable these strategies for Thomas
Nelson. We are very excited to be partnering with such a respected
publisher.”

“After an exhaustive review of our options, we concluded that Ingram
Digital was most closely aligned to the digital and print needs of Thomas
Nelson,” stated Michael S. Hyatt, President & CEO of Thomas Nelson.
“Ingram Digital’s platform will improve our internal operations,
strengthen the viral marketing campaigns of our retail partners and help
us realize our ‘long tail’ opportunities with print-on-demand and the
consumer’s growing acceptance of e-books.”

About Thomas Nelson

Thomas Nelson is a leading provider of Bibles, products, and live events
emphasizing Christian, inspirational and family value themes. For more
information, visit our website www.thomasnelson.com.

About Ingram Digital

Ingram Digital is an Ingram Content company. Together with Ingram Book
Group and Lightning Source Inc., the Ingram Content Companies provide a
broad range of physical and digital services to the book industry. Ingram
Digital provides publishers and other content owners with a comprehensive
offering of digital content accession, storage, management and
distribution services. Ingram Digital currently has several solution
platforms – including MyiLibrary and VitalSource Technologies – which
serve the institutional and educational markets respectively. In addition,
Ingram Digital also serves the retail market with full e-book and audio
book downloads as well as various search-and-discovery and marketing tools
such as widgets. For more information, visit www.ingramdigital.com

Topics: 
Intended Audience: 
Organization Type: